This Privacy Statement explains how (“we,” “our,” or “us”) collects, uses, shares, and discloses the personal information of its users in accordance with the operation of the website.

What user information do we collect?
We collect personally identifiable information (PII) of the users. PII is the information used to identify (directly or indirectly) an individual who accesses and/or uses the website.

We only collect and use the information that helps us in managing and monitoring our business operations and that’s necessary to comply with our legal obligations in order to provide you with the services you request.

We collect this information when a user registers on our website, place an order, or subscribe to our newsletter. You can visit the website anonymously. However, when you register with us or place an order, you may be asked to provide your personal information: your full name, email ID, and phone number, etc.

How do we use the information we collect?
We may use your information for the specific purposes and for which you shared your PII with us, as stated at the time of collection and as otherwise permitted by the state law. Here are a few ways the collected information could be used:

  • To improve the website performance and hence, your online shopping experience.
  • To improve our website offerings with the help of your provided information and feedback.
  • To make your shopping experience more personalized.
  • To better respond to your individual needs based on the information we receive from you.
  • To improve our customer services through effective response to your inquiries and support needs.
  • To smoothly process your transactions and deliver you the purchased products or services requested.
  • To administer marketing campaigns, administer a contest, survey, and special promotion activities, etc.
  • To send you periodic newsletters and emails (which you can unsubscribe from any time).

Your provided email address will be used for processing your order(s) and sending you important information or updates pertaining to those orders. Occasionally, we may send you company news and information or updates related to our products and services, etc.

Legal basis for the processing PII
Our processing of your provided information will be based on your consent and will be in accordance with state law. We implement general data protection rules and regulations to ensure your online security.

We will process your data only when necessary (usually for the purposes of our legitimate interests) and in absolute compliance with the country’s law we are operating in.

Moreover, for general use of your personal information and essentially, to improve our customer services, we may not be requiring your consent. For example, we may use your personal information for our business promotion and marketing.

Please note that you may withdraw your consent of allowing us to the processing and use your personally identifiable information by sending an email to This withdrawal request will not affect the lawfulness of any previously made processing.

How do we protect PII?
As you get registered with, it’s your responsibility to keep your user name and password safe and secure by not sharing it with any other individual. It is highly advisable to choose a strong password and keep changing it frequently. We also recommend avoiding the use of the same login details (email and password) across multiple websites.

On our part, we ensure the implementation of a variety of security measures. We use secure servers to keep user data safe from cyber breach. All sensitive information like your credit card details is transmitted through SSL (Secure Socket Layer) and then encrypted into our fully secured Payment gateway providers database. It will be accessible only by authorized personnel with special access rights to any such system and they are liable to keep all accessed information confidential.

We do not store your private information on our servers such as credit cards, social security numbers and financial, etc. Our website and serves are security scanned on a daily basis to protect you from cyber-attacks.

The use of cookies
We use cookies to remember, understand and process your personally identifiable information and the items you put in your shopping cart to make your experience more customized with us.

We use cookies to save your preferences for more personalized future visits and offer you an improved website experience. For this, we may involve a third-party service provider such as Google Analytics to assist in compiling the website visitors’ data and make us better understand how to improve user experience as they visit our website. However, these third parties are not permitted to collect and use the information stored in our database and only hired to help us in improving our business processes.

Please note that you can disable cookies through your browser settings if you don’t want to receive them from our website upon access. However, some of our site features and services may not function properly and trouble you making the best use of our website. So, it’s recommended to allow cookies on your devices while accessing

Information disclosure to outside parties
We do not disclose, trade, sell, or otherwise transfer personally identifiable information to any third party. However, we may disclose the information to our trusted outside parties/business affiliates who assist us in our business processes, website operations, executing online payments and delivering the purchased products, etc., provided they are liable to keep all user information confidential.

We may release user information when we believe it’s inappropriate compliance with our site policies and the law and keeps our and others rights, property safe. However, we may also provide non-personally identifiable information of the site users to our third-party affiliates for advertising or other uses in business promotion.

How long do we retain user information?
We keep your personal information in our system as long as it is necessary to meet the purposes outlined in this Privacy document unless longer retention is required by state applicable laws.

Third-party links
We may offer or incorporate third-party products and services on this website. Please note that these linked sites will have their own privacy policies, and therefore, we take no responsibility for the content and activities of these third parties.

Changes to this policy
We may change and/or update our policy at any time. Keep visiting this page for the latest information about this Privacy Policy.

Contact Us
You can always talk to us for any inquiry about our privacy policy or products and services we provide, or anything else related to our business and website. Please contact us via email at

17-A Tariq Block, Garden Town, Lahore, Pakistan.
Ph #: 042-111-ALS-ALS (257-257)